Because amateur radio is much more than a hobby. It’s a community service!
Amateur radio operators are trained in radio communications. All hams receive training in the use of radio communication technology and operating procedures.
A ham radio operator’s special training is the reason why hams regularly take part in community events, sports events and, even emergencies of all kinds where competent and reliable radio communication services are required.
Competence alone does not make amateur radio expertise in demand. The demand might also have something to do with the fact that their services are free!
But “pricing” has no bearing on hams’ availability when the time comes to answer the “call of duty”. Amateur radio contribution to the safety of their fellow citizens in times of emergency is priceless and always readily available.
Events such as floods, severe weather, major accidents, environmental disasters … the list of emergency situations is endless, and amateur radio operators’ desire and ability to serve is boundless.
Incidentally, public service is the major reason behind a ham radio license immense privileges.
We readily serve, not only when called upon, but often before authorities get around to ask, we are already at work helping save lives and property.